Calling all in the Entertainment industry! Come see our President, Sean O’Neal, present the evolution of social marketing and its third chapter, paid advertising and audience activation, as part of the Digital Entertainment Masterclass event. This is a free event held at NYC’s Union Square Ballroom from 1:30 – 5:30 p.m. on Tuesday, February 18. We are excited to have Sean participate and hope you will too!
Our CEO and Co-Founder, Nikhil Sethi, has been selected by the New York City Economic Development Corporation (NYCEDC) and 92nd Street Y (92Y) as an NYC Venture Fellow!
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Our very own Nikhil Sethi & Garrett Ullom have made the Forbes 30 Under 30 list for a second year in a row!
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Adaptly is excited to announce the appointment of digital marketing veteran Sean O’Neal as the company’s first president. The appointment signals an increased emphasis on the company’s international growth strategy, which aims to leverage the global expansion of the major social media platforms. In this role, O’Neal will lead Adaptly’s growth strategy into new markets and oversee the development of strategic partner relationships. He will report to Adaptly CEO and co-founder Nikhil Sethi.
Adaptly’s technology and industry-leading marketing expertise provides advertisers with a centralized solution for planning, managing and analyzing cross-network social spends. Adaptly is one of only five companies that is both a Twitter Ads API partner, as well as a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights.
“Sean brings nearly 20 years of marketing and technology experience to Adaptly,” said Sethi. “We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.”
“Adaptly is one of the most innovative companies in the space,” said O’Neal. “Some of the biggest brands and agencies in the world are leveraging the technology platform, which continues to meet the ever-changing needs of today’s digital marketer. I look forward to being a part of this world-class organization.”
O’Neal most recently served as global CMO at The Daily Mail Online, and prior to that as president of Vizu Corporation, the online ad research company sold to Nielsen in July 2012. Previously, he was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. O’Neal is also an advisor to a number of digital media and technology companies and is a frequent editorial contributor and speaker on marketing, entertainment and media.
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ULTA Beauty wanted to launch a series of sequential Twitter campaigns to increase engagement with, and conversation around, their brand during key promotional periods. Leveraging the brand’s strong organic content and our expertise in product promotion campaigns, Adaptly worked with ULTA to amplify organic content around 3 beauty-focused initiatives: Breakup with Your Makeup (#breakup), Beauty LOL (#BeautyLOL) and 21 Days of Beauty (#ULTA21).
Read more about how Adaptly drove success for ULTA Beauty here.
ADAPTLY BECOMES TWITTER ADS API PARTNER TO BOOST EFFECTIVENESS OF CROSS-PLATFORM NATIVE ADVERTISING CAMPAIGNS
Today we’re pleased to announce that Adaptly has joined the Twitter Ads API partner network to help digital agencies and brands integrate and scale their Twitter spend within existing cross-network advertising strategies. Adaptly is one of only four companies that is both a Twitter Ads API partner, as well as a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights.
Our partnership with Twitter is timed with Adaptly bringing to market the “Go” platform, which is currently in beta with select agencies and brands. With a focus on digital advertising and public relations agencies, Go provides unique paid media optimization capabilities helping advertisers save time while offering them actionable insights.
Key Go features include:
- · Initiative grouping: Go allows users to experiment with large amounts of targeting and creative, and optimize across campaigns for superior performance, regardless of objective.
- · Bulk campaign creation: Go provides intelligent workflows throughout the platform, including giving users the ability to execute multiple campaigns with different set of targets in a few clicks and in a fraction of the time it takes elsewhere.
- · Budget allocator: The platform’s budget allocator feature offers dual levels of optimization that distribute an advertiser’s budget towards the most effective campaigns, shifting a team’s focus towards consuming valuable insights.
- · Social insights dashboard: The dashboard analyzes the strength of a brand’s social presence and offers innovative metrics to maximize success through actionable analytics. These views help advertisers understand the value of paid media efforts versus owned and earned media, and compare metrics with the performance of their peers.
“The fragmented device and platform world creates an even greater need for advanced cross-platform solutions.” said Nikhil Sethi, CEO and co-founder of Adaptly. “With our recent integration of Twitter into the Go platform, we’re well-poised to help advertisers successfully and efficiently navigate the complexities of advertising across social networks. We work with every client to effectively plan cross-network campaigns so that their goals are aligned with proper execution tactics.”
Adaptly’s technology and industry-leading marketing expertise provides advertisers with a centralized solution for planning, managing and analyzing cross-network social spends.
Learn more about how Adaptly drove success for a national beauty retailer here: http://bit.ly/AdaptlyBeautyCasestudy
Watch our CEO and Co-Founder, Nikhil Sethi, speak about Adaptly on the Huffington Post Live Stage at Advertising Week!
With 2013 becoming a breakout year for digital advertising, advertisers are beginning to understand that social networks are now able to transcend marketing channels and silos. Adaptly’s Global VP of Sales, Paul Turner, argues that the raft of new product announcements from social networks in 2013 has pushed the case for moving away from the bucketed approach to ‘social advertising’.
Read the full article here: http://bit.ly/SocialMediaShakeout
Please vote for our proposed SXSW Interactive Panel, “Balancing Act: Need-to-Know Info about Native Ads”! If selected, our CEO & Co-Founder Nikhil Sethi and Refinery29 CRO Melissa Goidel will discuss the balance between content marketing and paid advertising.
Vote here! –
*Each voter’s account can vote for an individual panel once during the voting period. Voting from the public accounts for about 30% of the decision-making process for SXSW panel programming. The deadline for voting is Friday, September 6, 2013. Get to it!