Adaptly Delivers Mobile App Installs 62% More Effective than Other Channels with Facebook Mobile App Install Ads

9 Apr



About Blinkbox Music

Blinkbox Music is the digital music service of Tesco’s entertainment group

Client Challenge

To drive low-cost app downloads of the new Blinkbox music application

Campaign Approach

Working with Blinkbox’s agency Arena Media, Adaptly built a campaign strategy to test Facebook as a platform to drive mobile app installs  To deliver the best results, the campaign was approached by:

  • Utilising Facebook’s native format for mobile app installs to drive qualified traffic to the iOS and Google Play app stores and ultimately app installs of the Blinkbox music app
  • Tailor creative combinations of copy and images for each relevant audience including seasonal messaging during Christmas and Valentine’s day
  • Test and optimise against best performing audiences in order to deliver cost-effective installs


  • Facebook delivered a cost-per-install 62% lower than other channels, and 55% lower than target. 
  • Since then, Blinkbox Music has continued to invest in Facebook’s Mobile App Install unit and we have delivered a number of installs 70% higher than target.
  • As a result of this campaign, Facebook has become a core-marketing channel for Blinkbox Music.

Social is a fundamental component of our DR activity and we have been really impressed with the Facebook results delivered by Adaptly. The flexibility of Facebook ads has meant we can tailor ad creative and target specific audiences based on our internal data insights.

Tony King

Senior Customer Acquisition Manager
blinkbox music

Read more about how Adaptly drove success for Blinkbox here.

Adaptly on Bloomberg TV’s “Taking Stock”!

8 Apr

Our CEO and Co-Founder, Nikhil Sethi, was on Bloomberg TV’s “Taking Stock” last night!


Watch the full video here:

Adaptly to Speak at the MediaPost Video Insider Summit on April 7th!

2 Apr

Come see Adaptly’s president Sean O’Neal speak at the MediaPost Video Insider Summit on April 7, 2014 at 11:30am!


Panel: How to Use Paid Media to Amplify Your Social Video Success

Sure, every advertiser wants their video content to go viral, but one of the hard lessons of the last five years is that such success is much more difficult – and often a lot more random – than it looks. That only increases the pressure on agencies and advertisers to amplify content that is showing signs of breakout success, using a combination of paid and earned media to make it happen. But how do the best practitioners go about it? What real-time data inputs do they use to create paid media strategies on the fly? How do they plan for earned media distribution? And how well can they predict a piece of content’s eventual distribution and effectiveness? In this session, media executives talk about the best practices that make social video amount to much more than its number of shares.


27 Mar

OMMA Native_Adaptly

Next week our CEO and co-Founder, Nikhil Sethi will speak at the upcoming OMMA Native Europe in London on April 1, 2014!

Nikhil will join the panel discussion: Scale for Scale- Can Native be Networked?


“Networking native advertising” sounds contradictory, especially as native ads are by their very nature custom-built, characterized by their integration into a very specific content environment and experience. Yet a new cottage industry of automated, network and exchange solutions is emerging, claiming to distribute native-like ad experiences. They claim to solve the problem of scale for buyers and the spare publishers from costly implementation? But do they deliver results that achieve the engagement goals of native campaigns?”


Please join us at the event or:
Check out the discussion on live stream:
Follow us on @AdaptlyEMEA to read updates of the event.

Adaptly’s President, Sean O’Neal, discusses the next chapter of social marketing in AdWeek!

14 Mar

Screen Shot 2014-03-14 at 1.16.25 PM


Check out the article here-

Adaptly to Present at Digital Entertainment Masterclass!

17 Feb


Calling all in the Entertainment industry! Come see our President, Sean O’Neal, present the evolution of social marketing and its third chapter, paid advertising and audience activation, as part of the Digital Entertainment Masterclass event. This is a free event held at NYC’s Union Square Ballroom from 1:30 – 5:30 p.m. on Tuesday, February 18. We are excited to have Sean participate and hope you will too!


Nikhil Sethi selected as a 2014 NYC Venture Fellow!

8 Jan

Our CEO and Co-Founder, Nikhil Sethi, has been selected by the New York City Economic Development Corporation (NYCEDC) and 92nd Street Y (92Y) as an NYC Venture Fellow!

Read more here:

Nikhil Sethi & Garrett Ullom Make Forbes 30 Under 30 Media List!

6 Jan

Our very own Nikhil Sethi & Garrett Ullom have made the Forbes 30 Under 30 list for a second year in a row!

Click the link below for full coverage-

Adaptly Names Sean O’Neal as President

12 Dec

SeanONeal headshot

Adaptly is excited to announce the appointment of digital marketing veteran Sean O’Neal as the company’s first president. The appointment signals an increased emphasis on the company’s international growth strategy, which aims to leverage the global expansion of the major social media platforms. In this role, O’Neal will lead Adaptly’s growth strategy into new markets and oversee the development of strategic partner relationships. He will report to Adaptly CEO and co-founder Nikhil Sethi.

Adaptly’s technology and industry-leading marketing expertise provides advertisers with a centralized solution for planning, managing and analyzing cross-network social spends. Adaptly is one of only five companies that is both a Twitter Ads API partner, as well as a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights.

“Sean brings nearly 20 years of marketing and technology experience to Adaptly,” said Sethi. “We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.”

“Adaptly is one of the most innovative companies in the space,” said O’Neal. “Some of the biggest brands and agencies in the world are leveraging the technology platform, which continues to meet the ever-changing needs of today’s digital marketer. I look forward to being a part of this world-class organization.”

O’Neal most recently served as global CMO at The Daily Mail Online, and prior to that as president of Vizu Corporation, the online ad research company sold to Nielsen in July 2012. Previously, he was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. O’Neal is also an advisor to a number of digital media and technology companies and is a frequent editorial contributor and speaker on marketing, entertainment and media.

Read More Here:

Adaptly Powers Engagement Through Promotions on Twitter

21 Nov

ULTA Beauty wanted to launch a series of sequential Twitter campaigns to increase engagement with, and conversation around, their brand during key promotional periods. Leveraging the brand’s strong organic content and our expertise in product promotion campaigns, Adaptly worked with ULTA to amplify organic content around 3 beauty-focused initiatives: Breakup with Your Makeup (#breakup), Beauty LOL (#BeautyLOL) and 21 Days of Beauty (#ULTA21).

Screen Shot 2013-11-21 at 11.15.10 AM

Read more about how Adaptly drove success for ULTA Beauty here.


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