Adaptly is excited to announce the appointment of digital marketing veteran Sean O’Neal as the company’s first president. The appointment signals an increased emphasis on the company’s international growth strategy, which aims to leverage the global expansion of the major social media platforms. In this role, O’Neal will lead Adaptly’s growth strategy into new markets and oversee the development of strategic partner relationships. He will report to Adaptly CEO and co-founder Nikhil Sethi.
Adaptly’s technology and industry-leading marketing expertise provides advertisers with a centralized solution for planning, managing and analyzing cross-network social spends. Adaptly is one of only five companies that is both a Twitter Ads API partner, as well as a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights.
“Sean brings nearly 20 years of marketing and technology experience to Adaptly,” said Sethi. “We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.”
“Adaptly is one of the most innovative companies in the space,” said O’Neal. “Some of the biggest brands and agencies in the world are leveraging the technology platform, which continues to meet the ever-changing needs of today’s digital marketer. I look forward to being a part of this world-class organization.”
O’Neal most recently served as global CMO at The Daily Mail Online, and prior to that as president of Vizu Corporation, the online ad research company sold to Nielsen in July 2012. Previously, he was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. O’Neal is also an advisor to a number of digital media and technology companies and is a frequent editorial contributor and speaker on marketing, entertainment and media.
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